It's almost three decades since Amazon was founded 'out of a garage' to sell books online and - it's still too early to say the rest is history. As both a lover of books and a strategist specialising in digital disruption, I find that the tale of the book industry has plenty of lessons for those who are feeling, fearing and driving disruption. There are some who will take comfort in the knowledge that disruption takes time. There are others who will be bemused to find that di

Amazon has long been hailed as the saviour for self-publishing authors, providing access to not only a huge marketplace to sell books but also to a complete range of publishing, printing and logistics services. It was only we delved into the 'economics' of it all that it felt more akin to daylight robbery ... As we worked through the plans for launching our first book, Willow the Wonderer , it became obvious to us that ignoring the conventional wisdom on the internet was the