Amazon has long been hailed as the saviour for self-publishing authors, providing access to not only a huge marketplace to sell books but also to a complete range of publishing, printing and logistics services. It was only when we delved into the 'economics' of it all that it felt more akin to daylight robbery ... As we worked through the plans for launching our first book, Willow the Wonderer, it became obvious to us that ignoring the conventional wisdom on the internet was